Where are Apple’s Competitors?

Ben Bajarin of Techpinions asked the question: Do Apple’s Competitors make bad products?

Steve Wildstrom, also of Techpinions, suggested in his post, that all the profit have gone to Apple.  Further, Apple is so large that it is a sector all by itself.

Which begs the question:  Where are Apple’s Competitors?

<insert sound of crickets chirping>

Of course, it hasn’t always been this way.  Do you remember Apple’s “I’m a PC, I’m a Mac” campaign?  Each ad was aimed at highlighting the advantages of Mac.  However, during the entire campaign, PC still dominated the industry (though not the profits, but that’s a different story entirely).

Apple has since move on from these ads and concentrated solely on the strengths of their own products and instead it is Apple that is on the receiving end of mocking:

I think Dilbert answers this one best:

But it’s not just Samsung playing this game, Microsoft, once the largest tech company in the world, now worried about the rise of Google, the response is not with a superior product offering, but these videos:


Gmail Man

The problem with an advertising strategy which focuses on mocking your opponent, is that your own product message becomes diluted.  Instead of being focused on promoting your own products, it descends into a juvenile exercise in name calling.

Which leads me to ask the rhetorical question: Is mockery the sincerest form of flattery?

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